What Chat Rooms Can Do For Your
||Entertainment, social, and
commercial web sites have experienced dramatic traffic increases in recent years by adding
chat rooms to their sites. One remarkable success story is America Online, whose online
chat forums are one of the main reasons why the company has captured a higher market share
compared to other companies in the same line of business.
As America Online has proven, chat rooms are vital, effective, and affordable tools
that allow people to communicate rapidly and easily. The presence of a chat room increases
the allure of the site that hosts it, whether the site is on the internet, or inside a
Let us first explore the benefits of an internet chat room:
Internet Chat Room Benefits
Internet chat rooms can take many forms, from customer help
desks, to distance learning centers, conference rooms, discussion forums, social gathering
places, etc. Regardless of the form in which the chat room is offered, the main benefits
are the same.
1. Provide Real-Time Interaction
Businesses can use their chat rooms to gather valuable marketing insights about consumer
preferences and interests. In a chat room's relaxed atmosphere, people tend to openly
discuss what they like or dislike about a company's products or services.
Social and entertainment sites can quickly and easily enhance
their online presence with the dynamics and variety provided by real people and special
events without time delay. As web sites become more sophisticated, interactive features
such as a chat room will become indispensable tools.
2. Increase Site Traffic
Chat rooms give visitors a compelling reason to frequently visit your site. Most web sites
that add chat capabilities experience a remarkable increase in their traffic.
3. Build Online Communities - Promote Loyalty
Web sites with chat rooms consistently demonstrate higher repeat visit rates and longer
time spent by each user. Interactivity is a crucial factor that creates a sense of
community and a feel of belonging that keeps visitors coming back. A good example is Yahoo, which has become a true online community.
Successful online communities depend on interaction among members. Community-building is
essential to online commercial activity.
4. Generate Revenue from Banner Advertising
You can turn your web site profitable through online advertising. Chat rooms attract large
numbers of users with similar demographic profiles, which creates a good opportunity for
targeted marketing efforts that advertisers are willing to pay a premium for.
5. Generate Revenue from Memberships
The common belief is that chat rooms must be free to attract users. However,
web sites can indeed profit from a membership model. Just take the case of Pristine Day Trader, a web site that offers real-time
stock-trading recommendations to subscribers who are willing to pay $500 per month to
access the chat room.
6. Generate Revenue from Leasing/Renting Chat
Web hosting companies can now profit from renting or leasing chat programs to their
customers. Demand for chat programs will increase within the next two years as companies
and organizations realize the importance of having dynamic and interactive web sites.
7. Increase Sales through Real-Time Customer Service
Companies can now take advantage of interacting with their customers
through the Internet. Live interaction enables a sales agent to close the sale as soon as
the potential buyer is ready to make a decision. Chat rooms also allow companies to offer
very effective customer service at relatively low costs compared to traditional means. The
opportunity to interact with a company's representative in real-time make customers feel
that they are part of a community, and that the company understands and values their
opinion and suggestions. Personalized and professional customer service will keep clients
coming back and buying more.
8. Conduct Online Training, Seminars and Conferences
Companies and organizations can benefit greatly from conducting online training, virtual
meetings, distance learning courses (like ZDUniversity),
and moderated events. For all these applications, chat rooms allow to reduce travel costs,
and to increase participation.
9. Enable Around-the-Clock Access
Web developers can now turn their web sites into vibrant communities open 24 hours a day,
7 days a week, all year round.
Intranet Chat Room Benefits
Chat programs are well positioned to make significant inroads
into the corporate market as companies realize the benefits of establishing real-time,
interactive communication with their employees.
Corporate intranet chats empower organizations by helping
employees stay informed about:
- Promotional events
- Public relations announcements
- Online office hours
- Team collaboration
- Project status
- Virtual meetings
Undoubtedly, a company will benefit from cost-effective
simultaneous communication and feedback from its employees.
We hope that the benefits of having a chat room in your site
are now clear. The next step in your quest to build a better web site is to visit the Adventia Chat Server
page to learn how our software will help you reach your goals and
empower your site. For specific questions, please