For Immediate Release
Adventia Changes Name of Chat Server Software
Brand Building and Identity Consolidation
CHARLOTTE, North Carolina - October 8, 1998 - Adventia
announced today a name change for its hottest product, formerly
known as Conversa Chat Server. The new name, Adventia Chat Server, will help
identify the product with its creator company and will initiate a new brand building
strategic campaign.
The decision came after Adventia's executives realized that
the chat product was not being clearly identified with the company itself. "We think
the new name is going to consolidate our product-company identity and
reputation", explained Claudia Soria, an Adventia principal. "We are about to
begin a process of aggressive brand building and it is critical for us to project a clear
image of who we are and the products we create", she added.
About Adventia Chat Server 2.0
Adventia Chat Server is an Active
Server Pages (ASP) chat that allows you to easily add HTML-only chat rooms to a web site,
making it look even more professional.
Conversa Chat Server runs on Windows 95, Windows 98, or
Windows NT. A web server that supports ASP is required (e.g. Microsoft's IIS 3.0, 4.0,
etc.) To use the chat, visitors can use either Microsoft Internet Explorer or Netscape
Navigator. Since the program allows users to have text/HTML conversations without any
plugins, ActiveX controls, nor Java applets, it can be used with older browsers as well,
which makes the program suitable for even the least technologically advanced visitor.
About Adventia
A
dventia is a
cutting-edge firm located in Charlotte, NC. Founded by Massachusetts Institute of
Technology alumni, as well as by outstanding professionals from other prestigious
universities, Adventia is committed to pursuing and using technological innovation to
deliver solutions for clients with an exceptional level of excellence and timeliness.
To learn more about Adventia Chat Server or Adventia, please
visit the Adventia web site at http://www.adventia.com, or call 704.643.9384.
Adventia and E-Data are trademarks of Adventia. All other
names are property of their respective owners.